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BenQ looks to grow via India-centric R&D
Arkadev Ghoshal
New Delhi
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BenQ India country head and general manager Rajeev Singh
Photo: Naveesh |
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TAIWAN-BASED BenQ Corporation, one of the largest makers of visual screens and displays in the world, plans to increase its projector sales in India by at least 40 per cent in terms of items, and aims to fuel this growth via India-centric research and development, said a top company official on Wednesday. The target sectors would be education and corporate.
Speaking on the sidelines of a product launch, Rajiv Singh, the country head and general manager of BenQ India, said BenQ looks to sell around 50,000 projectors over the calendar year 2012, as compared to the 35,000 it sold in 2011. However, he could not put a monetary figure on the profit the firm looked to generate from India.
Singh said that BenQ spends at least 20 per cent of its total budget on research and development, and has come up with quite a few India-specific technologies via this route.
“One of the key elements people look for in a projector in India is longevity, especially that of the projector lamp,” said Singh. “For this, our R&D department has come up with a technology called Smart Eco for normal, full-size projectors. The technology increases lamp life by 30 per cent, and decreases the electricity bill by around 40 per cent.”
Another problem that the R&D department has addressed is the dusty environment of India. “We have tried to make our projectors dust resistant as much as possible,” said Singh.
“Then there is the problem of unreliable power supply. We have taken care to equip our devices with as much alternative power sources as possible, and tried to ensure that change in voltage does not affect their performance by much,” added Singh. |
