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Intel unveils high-performance Ultrabook
Binny Sharma
New Delhi
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Photo: Naveesh
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INTEL ON Tuesday launched the next wave of ultra sleek Ultrabook powered by its latest third generation Core processors.
Equipped with world’s most advanced 22 nm 3D tri-gate transistors, Intel said that its new processors have at least twice the HD media and graphics performance and deliver ‘stunning visual experience from gaming to HD video editing.
“These new Ultrabook devices are responsive and more secure to better protect personal information.
The new chip will also offer increased media and graphics performance, long battery life and more choice in stylish designs,” said Debjani Ghosh, MD, Sales & marketing, South Asia, Intel Group.
The new Ultrabooks will cost above Rs 50,000. However, Ghosh said that by the end of this year, price of Ultrabooks might fall a little bit.
“Usually when the technology is new, it costs more. But over the period the price is expected to come down,” she added.
ASUS has already started selling the N56V laptop featuring the third generation Intel Core processor in India. In next few weeks other OEMS are expected to announce their new set of Ultrabooks.
“Similar to the introduction of the Intel Centrino nearly a decade ago, this is a time for revolutionary change in personal computing,” said Ghosh adding, “The innovation will continue in the coming year personal computing as we know it today will suddenly seem old fashioned.”
There is a new anti-theft feature which lets users lock their Ultrabooks and put all the content online in case the device is stolen or lost. If the device is recovered all data can be restored by the owner by entering a code.
“Croma is offering Intel anti-theft service in India since last year. With Intel anti-theft technology we are able to secure the laptops and Ultrabooks purchased at our stores so that our customers can safeguard their devices giving them peace of mind and helping us affirm our resolution of bringing a world class shopping experience,” said Ajit Joshi, CEO and Managing Director, Infiniti Retail Ltd.
The 22 nm tri-gate transistor manufacturing technology in the third generation Intel Core processors promises 22 percent faster performance on multi-threaded applications compared to second Generation Intel Core processors.
“The new Ultrabooks have up to twice the video processing and 3D graphics performance of the prior generation, cutting a user’s video processing time in half and making for a smoother, richer visual experience. All Ultrabooks with third generation core processors will have built-in visuals with features,” said Ghosh.
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