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    Posted on 13 February 2012

    Khaki out in full force to make your day rosy

    Delhi Police deploy additional paramilitary forces, at pubs, restaurants and major markets, but nothing can save you from costly flowers

    Tehelka.com Bureau
    New Delhi

    Photo: Naveesh

    With 24 companies of paramilitary force being deployed in the city on Valentine’s Day, the Delhi Police is geared up to check any anti social elements planning a dampener on what is a day-long party for the city’s lovers, florists and shop owners. In the past anti-social elements have attacked pubs and gift shops to protest against Valentine’s Day, terming them Western imports that corrupt Indian youth. “This year the Delhi Police will deploy additional force at pubs, restaurants and market place” said Delhi Police’s Public Relation Officer Rajan Bhagat. Additional police forces will also patrol university campuses across the city.

    The police’s job seems a bit easier this year as the moral brigade has lost some of its enthusiasm to save Indian culture from an overdose of amour. According to Bharatiya Janata Party’s student wing Akhil Bharat Vidyarthi Parishad (ABVP) members, they have no plans of holding a protest this Valentine’s Day. “Valentine’s Day gets undue publicity if we protest,” said Shreerang Kulkanri, ABVP national secretary.

    The moral brigade may have promised to behave, however, the skyrocketing prices long stemmed roses will do their bit to make sure you feel the pinch. A single long stemmed rose that sold at Rs 40 time last year is likely to cost double this year. Ironically, India continues to be the largest rose growing nation in the world.

    The steep hike in price of the prized flower has been attributed to competition from other flower growing nations, a steep rise in input cost such as labour, fertilisers and increased airfreight.

    India’s floriculture industry is worth Rs 3,700 crore but it contributes a mere 0.61 to the global floriculture industry. However, growing at an annual compounded rate of about 30 per cent per annum (primarily due a surge of demand in flowers in tier II and tier III cities) India’s floriculture industry is poised to cross the Rs 8000 crore mark by 2015.

    According to a study “Indian Floriculture Industry: The Way Ahead” by apex industry chamber Associated Chamber of Commerce and Industry (ASSOCHAM) Indian floriculture industry’s contribution to the global market is poised to reach 0.89 per cent by 2015.

    Besides, the global floriculture industry, is likely to cross Rs 9 lakh crore mark by 2015 from the present level of about Rs 6 lakh crore and is growing at a Compounded Annual Growth Rate (CAGR) of 15 per cent, the study said.

    Photo: Soumik Mukherjee

    With a share of about 65 per cent rose flower industry in India accounts for over Rs 2,400 crore of the overall floriculture industry and rose accounts for 75 per cent of the global floriculture industry, the study said. According to the study demand for roses in India surges by 25 per cent in the domestic market and by over 30 per cent in the international market as Valentine’s Day draws closer.

    In addition, the study noted, “fall in the value of rupee against major currencies is the prime reason behind this upsurge in demand for roses in international markets of Australia, Germany, Greece, Italy, New Zealand, the Netherlands, the United States, the United Kingdom and other countries of Europe and the Middle East.” In India the cities where the demand for roses takes an upward spiral include Ahmedabad, Chandigarh, Hyderabad, Surat, Kanpur, Lucknow and Patna among others.

    Citing rose cultivators the study added “many rose cultivators and growers said they are experimenting by growing genetically modified roses to help them fight diseases, fungal pathogens after they have been picked up and extend their ‘vase life’.

    In India about 40 crore roses are grown across every year and Karnataka alone accounts for about 75 per cent followed by Maharashtra, Tamil Nadu, Bihar, West Bengal, Uttar Pradesh, Haryana, Punjab, Jammu and Kashmir, Andhra Pradesh and Madhya Pradesh, the study added.

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    Editing by Karuna John

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    Posted on 13 February 2012



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